Hit a home run with your next Fan Zone

Fanzones are designed to be interactive and experimental experiences which include immersive, fun activities for people of all ages. Offering a temporary space where attendees can enjoy memorable experiences and interact with brands and sponsors in a fun environment (while providing valuable marketing and branding exposure opportunities) not only benefits the attendees, but also offers companies a fantastic opportunity to increase their ROI, and create an unforgettable branding experience.

Fan zones might have started out solely catering to sports, but the idea has quickly gained traction at large events like festivals and concerts, and the style of fan zones is changing to fit a wider market. This opens up more opportunities than ever for brands to delve into immersive marketing brand awareness and get social media exposure through fan posts.

Modern fan zones can take place almost anywhere; from just outside the location of the event or even hundreds of miles away - with a direct connection via live video. They’re an incredible way to bring fans together, but it’s imperative for them to be engaging and creative. Thanks to the nature of Starbox, you can deploy modular structures anywhere and everywhere - from busy areas to areas with historical value. With prefabricated or flat-packed delivery, and quick construction and deconstruction, your modular structures will be up in no time, allowing you to keep to your deadlines. Not only is our Starbox a stand-out for our fan zone creations, but with our other temporary structures, you can build the perfect space, with complete creative freedom on how you want the fans to enjoy your fan zone.

The increasing popularity of fan zones means attendees' experiences are being put in focus when it comes to brand strategy. A recent survey from a sample of 150 large sports organisations found 61% are focussing on their strategy on the fan's experience and 72% are actively looking to invest in new matchday technologies. This means fans can expect to have even better and more immersive experiences in the future. With live music stages, family-friendly activities, retail outlets, and spots to eat and drink, fan zones come in all shapes and sizes.

Our experience in building unbeatable fan zones

Star Live understands the complex challenges that creating memorable fan zones can present, and has plenty of experience in overcoming them.

Ahead of the closing ceremony for the Commonwealth Games in 2022, we aided in delivering the Smithfield fan zone. This fan zone took over Birmingham with bright coloured displays and fun activities for everyone to enjoy- including DJ sets, stilt walkers, bubbles, giant balloons and a memorable parachute dance- the epitome of a unique, memorable brand experience. We also had the opportunity to work with Imagination for their ‘MLB London Series: Trafalgar Square Takeover’, which included a 3-day fan festival. Our team designed and built a state-of-the-art cage structure that allowed fans to participate in the ground-breaking baseball game- Home Run Derby X, virtual gameplay.

Our work isn’t restricted to the UK either. Star Live built a range of grandstand seating, bespoke hospitality structures, fan zones and screen support structures in Marco Simone Gold Club for the Ryder Cup in Rome 2023. Our temporary structures were a standout feature, accommodating golfing fans in every sense of the event. Star Lives sporting pedigree is unrivalled, and has always got you covered no matter the location of your fanzones.

Our collaborations with Imagination, MLB Smithfield, and others have brought fantastic memorable experiences to fans, globally, solidifying our commitment to delivering outstanding results in every project we undertake.

Hit a home run with your next fan zone with Starlive temporary structures. From event overlay to bespoke hospitality facilities. Our turnkey solutions are regularly deployed around the world at the biggest sporting events including fan zones just outside, ensuring that fans are able to enjoy watching events, bringing people together and continuing to bring joy to fans across the world.

If you are looking to create a fan zone, reach out to us today and let's discuss how Star Live can help execute the ultimate fan zone.