Our Involvement at Southern Village, Wimbledon

During our initial year working with the The All England Lawn Tennis Club to deliver multiple temporary structures for The Championships at Wimbledon, one of the objectives included enhancing the Southern Village to create an engaging destination that would rival the popularity of the Hill in terms of attracting visitors.

This year marked a significant milestone as the Southern Village was consolidated onto a single level, resulting in a seamless transition from the bar and seating areas, across the decking, and into the temporary structures that housed retail outlets and brand activations from prominent names such as American Express, Ralph Lauren, Vodafone, and Babolat.
The Quiet Room and Used Balls structures (both created from Starbox units were integrated beneath the grandstand of Court 12, necessitating their installation prior to the construction of the grandstand itself.

Notably, the Southern Bar area featured a large screen for the first time. The bar was built with nine Starbox units, all precisely positioned so the broadcasting studio could be located on top.

The space proved to be an overwhelming triumph, witnessing an unprecedented influx of traffic and prolonged dwell time in the Southern Village. Its luxurious finish and design seamlessly blended with the overall aesthetic of the site, solidifying its position as an integral part of the Wimbledon experience.