Simon has worked with some of the biggest names in sports and entertainment including the FIFA World Cup, UEFA Champions League, Mercury Prize, Ministry of Sound, BRIT Awards, top-tier UK and European festivals as well as an extensive range of global brands including MasterCard, Barclaycard, Superdry, Smirnoff, Three and Amazon Music to name a few.

Having founded brand partnership agency BluePeg in 2006, it quickly grew to become one of the most successful agencies specialising in live music and festivals.

Simon is part of the senior leadership team and manages the commercial and marketing functions at Star Live across a portfolio of brand, agency, venue and event organiser clients.