Airbnb Floating House
‘Disruption agency’ TBWA developed a floating house brand activation for accommodation marketplace Airbnb, to celebrate new rules on short-term lets in London, and Event Producer Andy Ashton called on Star Events for the delivery.
With no available barge capable of providing the required ‘foundations’ for a two-bedroom house, replete with kitchen, living room, bathroom and garden, Star Live built a bespoke floating structure, which was licenced by the Port of London Authority.
Star Live came to the event via a wave of other waterborne showcases, Jaguar and Cortana among them, and worked with regular collaborators, including Setsquare Staging and Livett’s Launches, to bring it to fruition.
Taken from order to completion in just four weeks, the project was launched on the River Thames and sailed straight into a celebration of media coverage
Star Live were tasked by client FRUKT Octagon to create a remarkable and eye-catching brand activation for Expedia