Champions League Trafalgar Square Fanzone

Star Live and partner agency Firecracker were tasked by client FRUKT Octagon to create a remarkable and eye-catching brand activation for Expedia. The installation featured a custom combination of modular Starbox units, elegant staircases, spacious terraces, and additional bespoke fabrication elements, all seamlessly integrated to form a striking and truly memorable structural centrepiece.

Demonstrating their unparalleled skill in managing complex logistical challenges, the Star Live team flawlessly executed the overnight installation in the high-profile Trafalgar Square location, delivering high-quality results under significant time pressures.

Partner agency Firecracker then leveraged their expertise in scenic design and interior fit-out to transform this innovative structure into a standout activation within the bustling Fan zone environment.

Through this collaborative, multi-disciplinary approach, Star Live and partners conceived and delivered a brand experience that not only captivated the senses but also forged a connection between Expedia and its audience.

---

Explore other projects